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Posts Tagged ‘Editing’

How to create a good hyperlink

April 22nd, 2011

I recently spoke with a lady who needed help setting up her first website. She was a great writer and can write many articles in a short amount of time and each one was very high quality. I set her up a site on Blogger.com and I thought she would be ready to go. What ended up happening is this lady got completely hung up on Blogger.com’s tagging system. You can tag each article you write with several descriptions the article is about. No matter how many ways I described the tagging system she could not understand the concept and did not want to go further with her website until this was understood. Although the tag system was not critical to her success she became permanently stagnated in failure before she ever really began. What we teach is moving past this silly type of behavior. You need to write 4 articles in total to begin. The first article will be of high quality while the other articles will be similar in topic but not necessarily as high of a quality article as your original.

Here is how writing articles to your site works. You need to write one high quality very good compelling article on your site of a topic of your choice. The article on your website needs to be extremely good, edited, and spelled correctly. You do not want to re-post this article on another site. This article needs to be exclusive to this site so be sure you get this point as it is extremely important. You will then write some more articles that may be similar but do not have to have the kind of thought and time that went into the first article.

Although it is a smart thing to have your main website on a paid web host like Bluehost you can also use free hosts like Wordpress.com, Blogger.com, and Tumblr.com. Once you have one or two sites setup begin writing your articles on these sites. Even if you have no sites setup yet you could still be writing articles and when those sites are up you can simply paste those articles into the sites once you get them up. The important point is to not get held up in the process of moving forward in some way. The main failing point when making a money making site is that people eventually fail before they have even really started. So get started in writing a main article and 3 more similar articles that do not have to be as good.

Now that you have an article written on these other websites you can concentrate on thinking about how to create a hyperlink in that article that links back to the original article you have written on your main site. Keep in mind that these articles written on other sites are not the exact same as your original article. The articles may be about the same topic but you did not copy and paste the content from one site to another. You never want to duplicate content. Search engines hate duplicate content. To create the links in the article that link back to your article on your main site you simply need to find the paperclip icon in the site graphical user interface. There you can enter the site URL, Title, and Alt Text. The ALT text and keywords are critical to doing an effective SEO linking strategy. You want to make sure you link to the main article using the same words you expect someone to search in Google to find your article. Keep it under 4 words and you will receive more traffic.

Finally do not forget to link back to the main site using the right keywords. On self hosted sites, Blogger.com, and Wordpress.com you will see a little paper clip icon. This icon automatically creates hyperlinks for you. In the url field simply enter the website address back to the main article on your main site. In the ALT text area enter a 2 - 3 word keyword that people would use to search in a search engine like Yahoo to find your subject matter. Finally in the Title field enter 2 - 3 words slightly different than the ALT text that people would use to search fro your article in similar search engines like Google.

Search Engine Optimization

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